Social Media Power

Here is a news flash, your customers and prospects are there. And so are their connections.

If you are a car salesman or interested in RV sales, Social Media is a gateway to networking opportunity. But it is not always just social.

My first sales manager would constantly say “Keep your ear to the ground”. Today he would probably say “Keep your eye on Social Media”.

From a car sales perspective, if I make a connection through my network of Social Media contacts that is a bonus. It is a bonus because that’s not really why I am participating in Social Media. What is most important to me is what the ‘car buying community’ is saying about me, my brand, my service. That’s when Social Media is no longer social – if it is about you, your brand, your service, it is business.

Think Social Media isn't worth your time? Think it is just a fad?

Think again!

Will maintaining a Social Media presence require some work on your part?

In a word - yes.

Effective participation requires getting familiar with the service providers. Don't just jump in. Learn the etiquette. Most importantly, remember Social Media is about socializing. It is a pull sales opportunity not a push market. Similar to blogging, influence the readers by your content and expertise. Be visible and a participant. But don't blatantly sell. Load every post with a "Here's a great buy" and the only deal you will see is the Social Media Moderator dealing you out.

Socialize. Participate. Connect. The Field of Dreams will bear fruit - if you build it, they will come.

The building it is what takes time. The more successful participants have learned how to keep their content fresh and frequent. There are tools that will streamline the process for you.

Write me if you need some guidance.

Finally, maintaining your Social Media power position is an activity that can be delegated. I did exactly that. As my sales grew and my prospect appointments filled, to stay current I had to delegate updating my Social Media site. Doing this allowed me to focus on what I do best - selling. Write me for information on how I went about having someone else handle my Social Media presence.

Remember: Nothing happens until someone sells something.

Sales Champions Make It Happen!

THE POWER OF SOCIAL MEDIA
FACT OR FICTION?

What's your experience been with Social Media? Is there a place for it in sales?

Share your thoughts, tips, suggestions on how salespeople can harness the power of Facebook, Twitter, LinkedIn and others.

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